NC State News Redesign

The NC State News redesign centralizes the university’s homepage features, press releases and news site, the Abstract research blog and the Bulletin faculty and staff news source into a singular website for the first time. The unification of all these channels helps the university continue to increase its focus on promoting the university message and improving the user experience for our key audiences. Our social media channels can now promote stories and drive traffic to all of our enterprise-level content.

This strategy behind the new website was to take a mobile-first approach. NC State’s mobile traffic continues to sky-rocket, the new site focused on increase the user experience, delivering high quality content on all devices.

Related Entries
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NC State Branding Redesign
2012 NC State TV Spot
NC State University Responsive Redesign

Profile

Strategy-driven web director with more than 10 years of experience in higher education. Strengths in cross-functional team leadership and technical expertise in web design, web application development and digital content strategy plus proven ability to build strong collaborative relationships with strategic partners and key constituents. Highlights include managing an enterprise research university's comprehensive online presence, including its central website and social media channels on Facebook, Pinterest, Instagram, Flickr, Google Plus, YouTube and Twitter.

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